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  • Writer's pictureOMNI Medical

Google Opens Ads to CBD Products

Updated: Jul 29, 2023

"On Jan. 20, 2023, the Dangerous Products and Services and Healthcare and Medicines Google Ads policies will be updated to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico.," Google

With hundreds of Hemp CBD products on the shelves across America and thousands more online, Google's announcement will open new advertising opportunties to farmers, manufacturers, store owners, and advertisers in 2023. If one can meet the new Google Ads Guidelines.

Google Changes CBD Ad Policies - How Does CBD Work in the Body?

New Google Hemp CBD Ad Guidelines for 2023 and CBD Products

The new policies announced by Google have strict limitations that may limit the ablitity for equtiable access to the ad platform.

  • Only CBD products that have been certified by LegitScript.

  • LegitScript is an internet and payment compliance company.

  • LegitScripts-approved products must then be certified by Google before they can begin advertising. 

Google Hemp CBD Ad Limitations

Google's latest policy limit the type location and THC content to qualify for paid ads.

  • Only topical, hemp-derived CBD products.

  • Only products with THC content of 0.3% less.

  • Only for sale in California, Colorado, and Puerto Rico.

The New Rules Won't Apply to Every Google Advertising Platform

When and Why Did the US Criminalize the Farming and Sales of Hemp Products?

Hemp farming and sales were made illegal in the United States in the 1930s due to the passage of the Marihuana Tax Act of 1937, which imposed strict regulations on the cultivation, production, and sale of cannabis, including hemp. The Act was motivated by concerns about the potential harmful effects of cannabis and the increasing prevalence of recreational use of the drug, rather than by any scientific or medical evidence about the effects of hemp.

Prior to the passage of the Marihuana Tax Act, hemp had been included in the United States Pharmacopeia, a compendium of accepted medical treatments, for several decades.

Hemp Used in a Variety of Products Prior to 1937 Prohibitions

Hemp has a long and righ history in the United States including:

  • Production and manufacturing of food, paper, textiles, and rope.

  • A long history of use in traditional medicine.

Despite its many uses, hemp was lumped together with other forms of cannabis and was subject to the same restrictions as marijuana under the Marihuana Tax Act.

In recent years, the cultivation and sale of hemp have been legalized again in the United States, as the 2018 Farm Bill removed hemp from the list of controlled substances and established a regulatory framework for the production and sale of hemp and hemp-derived products. This change has led to a resurgence of interest in hemp farming and the development of new products made from hemp, such as CBD oil.

When Did the US Re-Legalize the Production of Hemp?

The 2018 Farm Bill, also known as the Agricultural Improvement Act of 2018, was a major piece of legislation that made significant changes to U.S. agriculture and food policy.

One of the most notable provisions of the bill was the legalization of hemp, which had previously been classified as a controlled substance under the federal Controlled Substances Act. This change opened up new opportunities for farmers to grow and harvest hemp, as well as to produce and sell products made from hemp, including cannabidiol (CBD) oil.

The legalization of hemp also presented some challenges for farmers.

First and foremost, there were (and still are) many uncertainties and lack of clarity surrounding the regulatory framework for hemp cultivation and product development. The U.S. Department of Agriculture (USDA) and the Food and Drug Administration (FDA) have both been working to establish clear guidelines for the production and sale of hemp and hemp-derived products, including CBD, but these efforts have been slow-moving and have left many farmers and industry stakeholders in limbo.

Additionally, there have been some challenges related to the financing and insurance of hemp farming operations. Many traditional lenders and insurers have been hesitant to work with hemp farmers due to the historical legal status of the crop and the lack of established market demand for hemp products. This has made it difficult for some farmers to secure the financing and insurance they need to start or expand their hemp operations.

Overall, the 2018 Farm Bill has created new opportunities for farmers to enter the hemp industry, but it has also brought with it a number of challenges that will need to be addressed in order for the industry to thrive.

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